Domaine Command

Structure

ONE brand domain + city subfolders (research verdict). NOT separate city domains.

e.g., TheBrand.ai/houston, /dallas, /austin -- matches Compass, The Agency, Sotheby's pattern. Avoids PBN risk, consolidates SEO authority.

25 Domaine Nodes: 12 US Domestic + 7 International + 6 Texas. Each anchored by affluent ZIP/postal codes with verified Houston wealth-flow.

4 thematic workstreams (Lenses)

• Luxury -- $800K+ properties, affluent neighborhoods, HNWI tax/relocation
• Modern -- DOCOMOMO movement (Bauhaus, MCM, Brutalism, International Style)
• Coastal/Yacht -- Third Coast waterfront, marinas, yacht clubs, beachfront
• Automotive -- Exotic/collector cars, gallery garages, Concours events

Naming Status

KILLED Domaine (vineyard meaning, wine SEO conflict)

KILLED Provenance (Christie's RE affiliate active)

PENDING TM TheSextant (cleanest -- former user rebranded away)

PENDING TM TheProvenance (strong but has friction)

PENDING TM TheMeridian (good concept, oversaturated)

Next step: deep trademark validation on top candidates

The Moat Strategy

• Proprietary data -- per-ZIP luxury intel nobody else assembles
• 4-lens assembly -- unique cross-thematic workstream curation
• Velocity -- quarterly reports, seasonal updates, event calendars
• AEO/E-E-A-T -- structured data + citable stats = AI citation
• Influencer flywheel -- curate + reference local luxury creators
• Cinematic design -- bespoke per-city, defeats AI-farm fingerprint