Academy / Buffini / Session 1 (Inaugural)
Two-on-One Coaching LIVE
February 26, 2026
Featuring Brian Buffini + Certified Business Coaches | Hosted by Rachael Yeaman
Session Replay
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Session Summary
The inaugural Two-on-One Coaching LIVE session. Brian called it "the best thing we ever did in 30 years." This first-ever format brought Brian Buffini together with certified coaches to work through real member challenges in real time.
The Blitz Program & Ultimate Year in Real Estate
- Blitz -- 75-day structured lead generation program. Session took place during Week 5 (Cultivate, Capture, Cash In).
- Ultimate Year in Real Estate -- New coaching framework with 3 seasons: Lead Gen (Blitz), Duplicate (referral harvesting from active clients), Organization.
- Duplicate Season -- April 6 to June 12. Focus: 2 referrals per buyer, 1 per seller.
- New Coaching Manual -- Year-in-production manual for coach+client to work through together. "Most transformative thing in 30 years."
- David Lally -- 25 years with Buffini, team of 8 staff building content. Presented Blitz behind-the-scenes.
Blitz Success: Stacey from Conroe, TX
3 weeks into the Blitz: 12 listing appointments set + 12 more in the pipeline. Brian: "If she can get 12, can you get 1?" Message: perfection is not the standard -- participation is.
Coaching Q&A Highlights
- Kim Bolman (Coach: Caitlin Parsons) -- Burnout & self-forgiveness. Best January ever but life challenges halted Blitz participation. Brian's key principle: "It's not about perfect, it's about present." Coach Caitlin: "Progress, not perfection."
- Tamara Sellers (Coach: Sedalia) -- New to real estate AND new to SW Florida. Brian: Meet 5 new people per day. Use "New to the Business" resource. Build referral source network (hairdresser, contractors, etc.). Connected with Colorado member for referral partnership.
- Jocelyn Blanchard (Coach: Tony Love) -- Husband Brandon joining the business. Brian's 3 tips: (1) Real Strengths Profile + separate job descriptions, (2) Safe places/times with no business talk, (3) Set clear start/end times for workday. "Being happily married is more important than being in business."
- Bob Lucido -- Legendary member, massive Maryland operation. Leaders must model the Blitz before asking teams to do it. "The system self-selects."
Notable Quotes
"It's not about perfect, it's about present."
"Progress, not perfection."
"Superwoman needs to retire her cape."
"If she can get 12 listing appointments in 3 weeks, can you get 1?"
"No one is ever going to reach their full capacity by themselves."
"Being known is one of the biggest things in a person's life."
"This might have been the best thing we ever did in 30 years."
"Your goal is to meet 5 people a day."
Action Items
- Continue/Start the Blitz -- Jump in at any week. This is a structure, not a religion.
- Duplicate Season (April 6 - June 12) -- Ask every buyer for 2 referrals, every seller for 1.
- Real Strengths Profile -- If working with a partner/spouse, get both profiles done.
- 5 People Per Day -- For those building database in new areas, meet 5 new people daily.
- Personal Notes -- Even during busy seasons, write notes to active transaction clients.
- Get to Events -- BCL Live, Peak Experience, regional meetups for networking.
Transcript
AI-generated transcript (Whisper base model). Speaker identification is approximate.
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Series Info
Quarterly Series
This was the inaugural session. Session 2 was May 14, 2026. Session 3 is August 20, 2026.
View Session 2 (May 14) →