TPJG Consortium — Outlet Map

★

Where Every Type of Content Goes

Listings • Team Promotion • Icosa Network • Marketing • Lead Routing

Listings

🏠

Primary Syndication

MLS → Everywhere

HAR.com (MLS) — Primary listing entry point
Homes.com — Copy from HAR feed
LuxuryPresence / ThePropertyJoesGroup.com — Copy from HAR feed

MLS is the single source of truth. All other platforms pull from HAR.

📷

Photo Pipeline

Source → Load

photos/M@TPJG

↓

Before Coordinator Loads

↓

MLS / HAR Upload

Photos staged in shared folder before TC loads to MLS. Ensures quality control before syndication.

📡

Social Amplification

Post Once Listed

Facebook (Page + Groups)
Instagram (Feed + Stories + Reels)
LinkedIn (Personal + Company)
YouTube (Virtual Tours)

Social posts go live only after listing is active on MLS. No pre-market posts without approval.

Team Promotion

👥

Individual Members

Personal Brands

Each agent posts to their own social accounts
Personal Instagram, Facebook, LinkedIn
Individual content: market updates, client wins, community involvement
Agent-branded templates provided by TPJG

★

TPJG Brand Accounts

Team Identity

@ThePropertyJoesGroup across all platforms
Team milestones, new members, awards
Luxury lifestyle content & market intelligence
Client testimonials & success stories
Event coverage (open houses, community events)

Icosa / Space City Network

🌐

Domain Architecture

GoDaddy Masking

city.thepropertyjoes.com

Pattern: [city].thepropertyjoes.com
GoDaddy domain masking to city-specific subdomains
Each city gets a dedicated landing experience
Unified TPJG branding with local flavor

Example: katy.thepropertyjoes.com, pearland.thepropertyjoes.com

🔗

Network Expansion

Partner Coverage

City-specific subdomains of TPJG
Localized content: schools, neighborhoods, market data
Partner agent profiles per city
Lead capture forms routed to assigned partner
IDX integration for local property search

Marketing Channels

📱

Social

Digital Reach

Facebook — Page, groups, ads
Instagram — Feed, stories, reels
LinkedIn — Professional network
YouTube — Tours, market updates

📄

Tangible Touch

Flyers — Open house, just listed
Postcards — Farming, just sold
Vendor: Holly Borham

Print complements digital. Every listing gets both.

✉

Nurture

Buffini Blitz — Referral system campaigns
ReminderMedia — Automated stay-in-touch
Drip sequences for leads
Market update newsletters

🎉

Events

In Person

Open Houses — Listing exposure
Client Events — Relationship building
Community — Cinco de Mayo style
Networking & appreciation gatherings

Lead Sources → Routing

Lead Source	Routing	SLA	Fallback
MLS / HAR Inquiries	Assigned team member	15 min	AOHLA if unclaimed
Homes.com Leads	Assigned team member	15 min	AOHLA if unclaimed
LuxuryPresence Leads	Assigned team member	15 min	AOHLA if unclaimed
ListReports / Sign Rider	Assigned team member	15 min	AOHLA if unclaimed
Referrals	Directly to Joe / KLJ	Same day	—
Icosa Websites	Round robin to partner agents	Round robin	Next in rotation

15-Minute Rule

Unclaimed lead → AOHLA picks up

Referral Priority

Referrals → Joe / KLJ directly

Icosa Network

City leads → Round robin

Outlet Summary

Digital Outlets

Always On

HAR / MLS
Primary listing database

Homes.com
Syndicated from HAR

LuxuryPresence
ThePropertyJoesGroup.com

Icosa Sites
City subdomains

ListReports
Sign rider leads

Social Channels

Amplification

Facebook
Page, groups, marketplace

Instagram
Feed, stories, reels

LinkedIn
Professional + company page

YouTube
Virtual tours, market updates

Offline Channels

Physical Touch

Flyers & Postcards
Holly Borham vendor

Email Campaigns
Buffini + ReminderMedia

Events
Open houses, client events

Sign Riders
ListReports integration